Swigr's Retro Invaders Game Turns Beverage Cans Interactive
Laura McQuarrie — October 15, 2021 — Tech
References: immertia.io & prnewswire
Swigr is an augmented reality app for the alcoholic beverage industry and it recently developed a retro-inspired game that can be played with product packaging and a mobile device. As Swigr says, "Invaders is squarely aimed at boosting engagement from the Millennial male segment."
Activating the experience is as simple as scanning a brand's label and then the brand's own bottles or cans come to life like never before. The entertaining and additive experience challenges players to get their best score possible and see how they rank against others on the international scoreboard.
With bottles and cans, Swigr has the potential to boost sales in the moment by driving consumers to make purchases instantly and directly from a brand website or another online destination.
Activating the experience is as simple as scanning a brand's label and then the brand's own bottles or cans come to life like never before. The entertaining and additive experience challenges players to get their best score possible and see how they rank against others on the international scoreboard.
With bottles and cans, Swigr has the potential to boost sales in the moment by driving consumers to make purchases instantly and directly from a brand website or another online destination.
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