Swigr is an augmented reality app for the alcoholic beverage industry and it recently developed a retro-inspired game that can be played with product packaging and a mobile device. As Swigr says, "Invaders is squarely aimed at boosting engagement from the Millennial male segment."
Activating the experience is as simple as scanning a brand's label and then the brand's own bottles or cans come to life like never before. The entertaining and additive experience challenges players to get their best score possible and see how they rank against others on the international scoreboard.
With bottles and cans, Swigr has the potential to boost sales in the moment by driving consumers to make purchases instantly and directly from a brand website or another online destination.
Key Themes Behind This Trend
- AR Gaming Packaging
- AR games that can be played with product packaging and a mobile device, aimed at boosting consumer engagement.
- Interactive Beverage Labels
- Augmented reality apps that activate when scanning a brand's label on a beverage bottle or can to provide an engaging experience for consumers.
- Mobile-enabled Product Promotion
- Mobile app experiences that enable product promotion and sales in the moment while providing entertainment for consumers.
Where This Applies
- Alcoholic Beverages
- AR gaming packaging and interactive beverage labels can potentially boost sales by driving consumers to make purchases from a brand website or online destination.
- Food and Beverage
- AR gaming packaging and interactive beverage labels can be applied to other food and beverage items to provide engaging experiences for consumers.
- Consumer Goods
- Mobile-enabled product promotion and sales through AR gaming packaging and interactive labels can be applied to various consumer goods products to enhance consumer engagement.
