These augmented reality campaigns are changing the way day-to-day interactions are conducted, though the interference is welcome. These campaigns blur the lines between online and offline realms, but manage to bring out the best attributes of both.
Although Google Glass is open for testing by the public, it still seems that these glasses are lightyears away from being integrated into daily life. Until then, numerous augmented reality experiences are available through apps on tablets and smartphones.
Some of the most notable augmented reality campaigns include applications that help to give consumers a realistic understanding of what a piece of clothing will look like on them, or how a piece of furniture will look in their house. These campaigns are awesome ways to let consumers test out a product before deciding to make a purchase.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
