The Lynx "Augmented Reality Angels" campaign is simply astonishing. Londoners making their way through Victoria Station were surprised by a sign on the floor that told them to look up. Up above them was an enormous screen that showed an image of the pedestrian and an angel. People were amazed at how they could interact with the angel on the screen. As soon as word got out about the Lynx augmented reality angels, people couldn't wait to try the illusion out themselves.
The awesome campaign was created by British ad agency BBH, who also created a social media campaign called Lynx Excite Fallen Angel, where visitors to the Facebook page had a chance to see if they "were the one chosen person who had the ability to release the archangel."