Physical American Apparel stores are now able to mimic the experience of online shopping with augmented reality. By using its augmented reality app, consumers are able to scan product signs, which brings up a number of options that should be familiar to online shoppers.
Just like one of the web pages on American Apparel's website, consumers are able to view other customer reviews, share products, view slide shows and change a product's color on their smartphones. Since sizing can sometimes be an issue when ordering online, this app brings together the best of online and offline shopping. The interface is simple, but it is a powerful tool to lure consumers to brick-and-mortar locations with the convenience of a web-like shopping experience.
The Vuforia App Digitizes American Apparel Stores
Laura McQuarrie — August 5, 2013 — Marketing
References: americanapparel.net & creativeguerrillamarketing