Walmart, the American retail giant, announces its new acquisition of the Zeekit virtual fitting room software. The Israeli-based company will provide online Walmart customers with an improved apparel shopping experience.
Virtual try-on solves the ongoing online shopping difficulty of understanding how an item will fit on each customer. Zeekit allows shoppers to upload photos of themselves to virtually try on clothing items. Using augmented reality technology, Walmart customers can see the way digital products fit on their uploaded photos.
This is an important step in apparel retail as more consumers move to online shopping. Denise Incandela, Walmart's Executive Vice President of Apparel and Private Brands states that "Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base."
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