Walmart, the American retail giant, announces its new acquisition of the Zeekit virtual fitting room software. The Israeli-based company will provide online Walmart customers with an improved apparel shopping experience.
Virtual try-on solves the ongoing online shopping difficulty of understanding how an item will fit on each customer. Zeekit allows shoppers to upload photos of themselves to virtually try on clothing items. Using augmented reality technology, Walmart customers can see the way digital products fit on their uploaded photos.
This is an important step in apparel retail as more consumers move to online shopping. Denise Incandela, Walmart's Executive Vice President of Apparel and Private Brands states that "Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base."
Image Credit: Business of Fashion
What's Driving This Trend
- Augmented Reality Shopping
- As more retailers embrace augmented reality (AR) shopping experiences, there is a disruptive innovation opportunity to create more immersive and personalized consumer experiences.
- Virtual Try-on Technology
- Virtual try-on technology presents a highly useful tool for businesses in the fashion industry, promising increased sales and less product returns, particularly in eCommerce and retail.
- Online Shopping Accessibility
- As the world continues to move to online shopping, there is an opportunity for businesses to focus on improving accessibility and inclusivity for customers of all abilities through virtual try-on tools and other innovative solutions.
Who This Affects Most
- Fashion Ecommerce
- Fashion eCommerce businesses can leverage virtual try-on technology to present a more immersive and personalized shopping experience for customers, leading to higher sales and fewer returns.
- Retail
- Retailers can incorporate virtual try-on technology into their in-store experience, enabling customers to easily try on clothing items and providing more valuable insights into consumer preferences.
- Beauty Industry
- The beauty industry can use virtual try-on technology as a transformative tool, letting customers test out various products before purchasing, thus reducing the risk of buying products that don't work for them.
