Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Kanesa David — September 21, 2022 — Business
References: lowes & retaildive
Lowe’s is implementing an interactive digital replica of its stores within the NVIDIA Omniverse Enterprise. This feature will allow associates to visualize store data by accessing digital models from a desktop computer. Additionally, by using ‘AR X-ray Vision,’ store associates will be able to view items on higher shelves instead of climbing up a ladder to check manually. By using Magic Leap 2 augmented reality headsets, Lowe’s plans to elevate its in-store experience to provide consumers with service unlike any other.
Lowe’s is also planning to integrate photo-realistic 3D product assets so they are able to access a Lowe’s Open Builder library in the new Omniverse update.
“Through emerging technology, we are always imagining and testing ways to improve store operations and remove friction for our customers,” said Seemantini Godbole from Lowe’s.
Image Credit: Lowe's
Lowe’s is also planning to integrate photo-realistic 3D product assets so they are able to access a Lowe’s Open Builder library in the new Omniverse update.
“Through emerging technology, we are always imagining and testing ways to improve store operations and remove friction for our customers,” said Seemantini Godbole from Lowe’s.
Image Credit: Lowe's
Trend Themes
1. Ar-based Store Replicas - Implementing interactive digital replicas of physical stores with AR could enhance in-store experiences and improve operations.
2. AR X-ray Vision - Using AR to provide x-ray vision could improve safety for store associates and reduce the time and energy required to check and retrieve inventory.
3. Photo-realistic 3D Product Assets - Integrating photo-realistic 3D product assets into digital models could enable a more immersive shopping experience for customers and facilitate knowledge sharing among associates.
Industry Implications
1. Retail - Incorporating AR-based store replicas could disrupt traditional retail practices, enhance the in-store experience, and improve operational efficiency.
2. Technology - Developing AR and 3D modeling solutions for retail could create disruptive innovation opportunities for technology companies in the retail industry.
3. Construction - Adapting 3D modeling technology to design and build more efficient and effective retail spaces could create disruptive innovation opportunities for the construction industry.
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