DressX, an L.A-based digital fashion startup, has recently launched a mobile app that utilizes augmented reality technology to allow shoppers to try on and buy 3D clothing from the company’s digital marketplace.
The multibrand retailer aims to become the biggest seller of digital-only clothing, or what the company refers to as “screen wear.” Currently, the brand has over 1,000 products in stock, working with over 100 designers including Patrick McDowell, Gary James McQueen, and Paskal.
Though the idea of spending money on non-physical clothing designed for the virtual world may still seem unconventional -- to say the least -- it appears to be a burgeoning space tied closely to recent Metaverse developments. “ DressX is here to navigate how the fashion of the future will look in all kinds of multiverses,” said the company’s cofounders Modenova and Daria Shapovalova.
Image Credit: DressX
What Makes This Trend Stand Out
- Digital-only Fashion
- DressX launches an augmented reality app that allows shoppers to try on and buy 3D clothing from their digital marketplace.
- Augmented Reality Shopping
- DressX's app utilizes augmented reality technology to change the way people shop for clothing.
- Metaverse Fashion Retail
- The trend towards virtual fashion and non-physical clothing is tied close to recent Metaverse developments.
Sectors Adopting This
- Fashion Retail
- Digital fashion startups like DressX are disrupting the traditional fashion industry by offering a new way to sell clothing.
- Tech and Innovation
- The rise of the Metaverse, augmented reality and digital-only clothing is changing how fashion intersects with technology and innovation.
- Virtual Retail
- As more consumers turn to online shopping and virtual experiences, the industry is shifting towards creating digital-only experiences that mimic the physical.
