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Augmented Reality Postage

Royal Mail Intelligent Stamp Hits UK With Video

— September 5, 2010 — Pop Culture
Royal Mail of UK is entering the online world via augmented reality. The Royal Mail intelligent stamp is the first of its kind, allowing consumers to view the stamp via their smartphones to see a short clip depicting a man reading Auden's "The Night Mail."

Uplifting the stamp industry into modern status, the Royal Mail intelligent stamp will hopefully resurrect the diminishing postal industry with the use of this technology. It will hopefully allow all consumers -- beyond collectors -- to become willingly immersed in stamps and what they can now bring to the table.
Trend Themes
1. Augmented Reality Stamps - Integrating augmented reality technology into traditional stamps opens up possibilities for interactive and immersive experiences.
2. Digital Collectibles - The combination of physical stamps with digital content creates new opportunities for collectors and enthusiasts to engage with their collections.
3. AR Marketing Applications - Augmented reality stamps pave the way for innovative marketing campaigns that utilize interactive digital content.
Industry Implications
1. Postal Services - The integration of augmented reality in postage stamps can revitalize the postal industry by providing a unique and engaging customer experience.
2. Stamp Collecting - The introduction of augmented reality stamps expands the potential of stamp collecting as a hobby, attracting new collectors and reinvigorating the market.
3. Marketing and Advertising - The application of augmented reality in stamps enables marketers to create immersive and interactive campaigns, capturing the attention of their target audience.
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