Get ready for a new photo-taking experience with the Ice Age: Continental Drift app. Created by GoldRun, this unique photo app gives kids and adult fans of the Ice Age movies an augmented reality experience in which they can take photos of themselves alongside Ice Age characters.
Allowing you to pose with Ellie, Scrat, Manny, Shira and other characters from the films, the app is available for both iPhone and Android. Users can snap photos of themselves with the character(s) they choose and then share the photos via Facebook and other social networks, which, as Brand Channel points out, offers advertisers of the movie franchise an incredible way to "spread the word virally" and create a unique off-screen experience for children and their families.
In addition to the Ice Age: Continental Drift app, a cool augmented reality book will be released by Carlton Kids. The video here demonstrates its fun and interactive features.