The Tesco Augmented Reality Campaign is Futuristic
Parul Rohatgi — November 20, 2011 — Tech
The Tesco Augmented Reality Campaign allows shoppers a 3D view of the products they want to purchase (be it a new TV or a completed Lego toy) on their computer screen. This gives them a better feel for the product, thus helping them make their purchasing decisions sitting in their homes.
The Tesco Augmented Reality Campaign was successfully tried online with 40 products, and now is being tested in eight retail stores.
Here is how it works: First of all shoppers, need a webcam and a marker to activate the augmented reality experience. The marker could be a Tesco catalog, club card, tech support guide or a marker printed from the Tesco Augmented Reality website. Once shoppers are armed with these, they can select a product from the Tesco Augmented Reality website, and follow download instructions. Eventually, the marker in the shopper's hand appears to be the product they are shopping for, and they can now spend some time with the product to understand the size.
The Tesco Augmented Reality Campaign was successfully tried online with 40 products, and now is being tested in eight retail stores.
Here is how it works: First of all shoppers, need a webcam and a marker to activate the augmented reality experience. The marker could be a Tesco catalog, club card, tech support guide or a marker printed from the Tesco Augmented Reality website. Once shoppers are armed with these, they can select a product from the Tesco Augmented Reality website, and follow download instructions. Eventually, the marker in the shopper's hand appears to be the product they are shopping for, and they can now spend some time with the product to understand the size.
Trend Themes
1. Augmented Reality Shopping - Augmented reality technology in retail allows customers to virtually experience products, improving their purchasing decisions.
2. Computer-generated Product Visualization - Computer-generated 3D models and visualizations help customers get a better understanding of products without physically seeing them.
3. In-store Testing of Emerging Technologies - Retailers are using physical stores as testing grounds for innovative technologies like augmented reality to enhance the customer experience.
Industry Implications
1. Retail - Augmented reality and computer-generated product visualization are transforming the way customers shop and make purchasing decisions.
2. Technology - Emerging technologies like augmented reality create opportunities for computer-generated product visualization and innovative shopping experiences.
3. E-commerce - Online retailers can adopt augmented reality technology to provide customers with a virtual product experience, increasing conversions.
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