Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Tesco Augmented Reality Campaign is Futuristic

 - Nov 20, 2011
References: tesco & nma
The Tesco Augmented Reality Campaign allows shoppers a 3D view of the products they want to purchase (be it a new TV or a completed Lego toy) on their computer screen. This gives them a better feel for the product, thus helping them make their purchasing decisions sitting in their homes.

The Tesco Augmented Reality Campaign was successfully tried online with 40 products, and now is being tested in eight retail stores.

Here is how it works: First of all shoppers, need a webcam and a marker to activate the augmented reality experience. The marker could be a Tesco catalog, club card, tech support guide or a marker printed from the Tesco Augmented Reality website. Once shoppers are armed with these, they can select a product from the Tesco Augmented Reality website, and follow download instructions. Eventually, the marker in the shopper's hand appears to be the product they are shopping for, and they can now spend some time with the product to understand the size.