Step2 Communications presented an awe-inspiring presentation called the iPad Act. Many business pitches have people wiping the drool off their faces while trying to wake up, but this presentation had viewers trying desperately to pick their jaws up off the floor. In a brilliant use of AR (Augmented Reality), this business was able to integrate digital magic into their pitch with moving images, as if controlled by a magician.
This phenomenal digital magic show was scripted by Charlie Caper and Erik Rosales. The theme of the presentation, which seemed more entertaining than any magic show, was meant to entice businesses to set up shop in Sweden. According to the d1gits.com website, these digital magicians may have a couple more tricks up their sleeve, which many viewers cannot wait to see.