The latest Russian anti-smoking billboard was created out of caution and consideration. Yet, some have argued that it still manages to be on the offensive side. Since smoking is a big deal, the designer and client went to great lengths to get their anti-smoking message across effectively.
The billboard features the message, "Smoking in the presence of a kid is a more severe torture for it." Underneath the message lies a diapered baby facing away from the camera. Before the censorship, passersby saw a cigarette butt snubbed out on the child’s back. The red box below reads, ‘Don’t Care?!’
While the ad did get the anti-smoking message across, it could be argued that it crossed a line.