These shocking anti-smoking campaigns make no secret of their underlying message. The commonplace desire to curb smoking addictions and the tobacco industry in general has been bolstered in recent years by new research, consistently unveiling concerning health statistics. Many smokers and friends of smokers want to put an end to the habit, and although difficult to kick, these undertakings have all gone to great lengths to make a lasting impact.
Blunt advertising and practically abhorrent adverts have attracted attention in entirely different ways. By getting down to the point, and graphically so, marketing teams have had the opportunity to be unrelentingly uncanny. The lack of sugar coating here has empowered a strong anti-smoking culture rid of shame and pretense, and is moreover one that is knowledgeable on the subjects of disease and second hand-induced illness.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
