Anna Astvatsatryan has created cigarette packs are not to be ignored. Instead of the standard messages about how smoking causes cancer and respiratory problems, the packs display blunt truths that hit closer to home.
What I particularly like about the cigarette packs that Anna Astvatsatryan has created is that they deviate from the norm and really stand out, especially when contrasted with the standard packs. You probably will not be seeing this packs replace the ones currently in place, but they are definitely worth a checking out. Anna Astvatsatryan has created some very confrontational packaging.
Implications - Companies looking to attract a youthful demographic should consider implementing campaigns with humor and playfulness.
Key Themes Behind This Trend
- Confrontational Packaging
- Opportunity for companies to create packaging that challenges social norms and sparks conversations.
- Humorous Marketing Campaigns
- Opportunity for companies to appeal to younger demographics through playful and humorous advertising.
- Truth-telling Messaging
- Opportunity for companies to be transparent and honest with messaging, and potentially differentiate themselves from competitors.
Where This Applies
- Tobacco
- Opportunity for tobacco companies to explore unconventional packaging and messaging to appeal to younger demographics.
- Food and Beverage
- Opportunity for food and beverage companies to use unconventional packaging and messaging to stand out from competitors.
- Beauty and Personal Care
- Opportunity for beauty and personal care companies to use transparent messaging in branding and marketing to appeal to ethical and socially conscious consumers.
