Anna Astvatsatryan has created cigarette packs are not to be ignored. Instead of the standard messages about how smoking causes cancer and respiratory problems, the packs display blunt truths that hit closer to home.
What I particularly like about the cigarette packs that Anna Astvatsatryan has created is that they deviate from the norm and really stand out, especially when contrasted with the standard packs. You probably will not be seeing this packs replace the ones currently in place, but they are definitely worth a checking out. Anna Astvatsatryan has created some very confrontational packaging.
Implications - Companies looking to attract a youthful demographic should consider implementing campaigns with humor and playfulness.