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Controversial French Anti-Smoking Ads Cause Uproar

— February 25, 2010 — Lifestyle
When I first stumbled upon these French anti-smoking ads, I thought it was some sort of prank or gimmick -- very similar to that fake Sprite ad that went viral a few months ago. But alas, this one is a legit campaign.

Likening smoking to sexual slavery and pedophilia, as one who is dead-set against smoking, even I find the French anti-smoking ads in bad taste. What about you?

Trend Themes

  1. Controversial Anti-smoking Ads — Opportunity for disruptive innovation in creating more effective and less controversial anti-smoking campaigns.
  2. Pushing Social Boundaries in Advertising — Opportunity for disruptive innovation in exploring new advertising concepts that challenge societal norms.
  3. Shock Value Marketing — Opportunity for disruptive innovation in creating marketing campaigns that use shock value to elicit specific emotions and behavior change.

Industry Implications

  1. Advertising — Opportunity for disruptive innovation in creating new advertising campaigns that push social boundaries.
  2. Public Health — Opportunity for disruptive innovation in creating public health campaigns that resonate with target audiences in a positive way.
  3. Marketing — Opportunity for disruptive innovation in creating new marketing campaigns that effectively convey a message while also eliciting a specific emotional response.
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