Though addiction information has always been available to the public, very few are as informed as they should be in the matter. This is due in part to the often glamorous way addiction is portrayed in the media, with stars such as Lindsay Lohan, Cat Marnell, Kurt Cobain and many more becoming known for little more than the monkeys on their backs.
Luckily, the information age has made information on the devastating details of addiction more readily available than ever. Everything from infographics on Internet addiction to anti-alcoholism viral videos can be viewed with the click of a button. Even the PSA, a more old-school method of addiction education, gets an upgrade with the form of media available to creative ad agencies.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 69%
Freshness 8%
