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Gambling as Drug Addiction

Bellwood Health Services Shows Gambling's Dark Side

— May 5, 2009 — Marketing
While gambling might seems like a relatively mild addiction, these anti-gambling ads by Canadian Bellwood Health Services shows that it can be just as bad as a drug addiction.

Gambling can lead to bankruptcy and broken homes, but it is often glamorized with its alluring prospect of making a lot of cash with a lucky stroke.

These ads portray the gambling person as if he were doing a line of coke, smoking a joint of weed or reaching for some pills to pop.

The ad campaign was created by Doner Canada, Toronto.
Trend Themes
1. Anti-gambling Campaigns - Opportunity for companies to develop innovative advertising campaigns that highlight the dangers of gambling addiction.
2. Gambling Addiction Treatment - Potential for the development of specialized treatment programs and therapies to help individuals overcome gambling addiction.
3. Alternative Forms of Entertainment - Opportunity for industries to provide alternative forms of entertainment that can divert attention away from gambling and reduce addiction risk.
Industry Implications
1. Advertising - Disruptive innovation opportunities for advertising agencies to create impactful and persuasive anti-gambling campaigns.
2. Healthcare - Opportunity for healthcare organizations and professionals to develop specialized treatment services for gambling addiction.
3. Entertainment - Potential for innovative entertainment industries to create alternative forms of entertainment that can compete with the allure of gambling.
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