The Advertisement Focuses on the Process and Justifications in Quitting
Simal Yilmaz — February 13, 2013 — Social Good
References: stashcapar & youtube
The very new anti-smoking advertisement's effectiveness is questionable just like almost all anti-smoking campaigns. The true understanding of addiction lets people get away from these kinds of fear-inducing campaigns to work.
This particular anti-smoking advertisement is less ambitious in its emotional dramatization and more demonstrative of the real-time excuses quitting smokers tend to make in the process of quitting. They emphasize the abundance of the occasions and the burning sound of the cigarette in a way that it makes the audience almost hear their lungs burning with every decision.
This is definitely a more effective manner of supporting quitting smokers since it takes into account that what the very thing they are promoting is a process and that they need to make the process itself their focal point instead of the beginning or the end.
This particular anti-smoking advertisement is less ambitious in its emotional dramatization and more demonstrative of the real-time excuses quitting smokers tend to make in the process of quitting. They emphasize the abundance of the occasions and the burning sound of the cigarette in a way that it makes the audience almost hear their lungs burning with every decision.
This is definitely a more effective manner of supporting quitting smokers since it takes into account that what the very thing they are promoting is a process and that they need to make the process itself their focal point instead of the beginning or the end.
Trend Themes
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Real-time Personalized Ads — Utilizing real-time personalized messages and ads in campaigns could be a more effective way to support quitting smokers.
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Gamification of Addiction Recovery — Gamifying the process of quitting smoking could encourage more people to focus on the process instead of the beginning or the end.
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Social Media Influencer Partnerships — Partnering with social media influencers who have successfully quit smoking could show potential quitters that the process is achievable and inspire them to embark on the journey.
Industry Implications
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Advertising — Utilizing real-time personalized messages and ads in campaigns could revolutionize the way we advertise to consumers and open new opportunities for innovation.
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Healthcare — Gamifying addiction recovery in the healthcare industry could provide a more engaging and supportive approach to helping patients overcome addiction.
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Social Media — Partnering with social media influencers to promote the process of quitting smoking could create new opportunities for the industry to promote healthy habits and lifestyles.
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