Generally, product wrappers are designed to make their contents more appealing to the consumer, but this Plain Cigarette packaging concept aims to accomplish the exact opposite. Siding with health professionals in the discussion of unbranding smokes boxes, a pair of students has undertaken an unusual approach to merchandizing.
First of all, the company behind the tobacco sticks is forced to remove its logo, replacing it with a mere plain text indication of its trademark. Sarah Shaw and Jennifer Noon chose to cover most of the card with an unpleasant mold-like color and visual texture, combined with images of rotting teeth and wrinkled lips that offend consumers' vanity. Another genius anit-smoking technique explored in this Plain Cigarette packaging is in the assembly of a box that is awkward to carry and open because of its peculiar shape.
What's Driving This Trend
- Plain Cigarette Packaging
- Plain cigarette packaging concept aims to exploit disgust-inducing graphics to deter consumers from smoking.
- Unbranding Smokes Boxes
- Health professionals advocate for removing logos and replacing them with plain text indications to discourage smoking.
- Anti-smoking Techniques
- Innovative approaches such as using images of rotting teeth and creating boxes with awkward shapes are explored to discourage smoking.
Who This Affects Most
- Tobacco
- The tobacco industry can capitalize on plain cigarette packaging to appeal to health-conscious consumers.
- Packaging
- The packaging industry can seize the opportunity to develop specialized designs for plain cigarette packaging that serve the purpose of deterring smoking.
- Healthcare
- The healthcare industry can support the use of plain cigarette packaging as a means to reduce smoking rates and improve public health.
