Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

42 Marvelous Minimalist Packages

From Neon Beverage Cans to Modular Manicure Branding

— October 30, 2011 — Marketing
To successfully get a message across to customers, it is not always necessary to have an exuberant packaging design, as these marvelous minimalist packages show. Simplicity is a useful way to sell a brand, as it's easier for consumers to remember and identify the product. In a world over-saturated with consumerism, plainness is an assertive movement.

More and more companies are switching their logos and container designs for a more clean and straightforward look. This marketing move is because businesses are looking to lower their costs and find ways to be more eco-friendly. Materials like carton and 100% recycled paper are popular because of the organic look and cheap price.

Additionally, most consumers find simple and clean wrappers and packages more attractive, as the products convey a more fresh and genuine identity. These marvelous minimalist packages show you don't always have to be over the top to stand out.
6.8
Score
Popularity
Activity
Freshness
42
Bare-Bones Chocolate Branding
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
<
41
Custom Book Covers
Custom Book Covers
Thatcher Wine Designs Modern and Minimalist Jackets for Novels
<
40
Ice Cold Packaging
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
<
39
Bold Bee Packaging
Bold Bee Packaging
Denniston Apiary Honey is Flowery and Enticing
<
38
Neon Beverage Cans
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
<
37
Animated Beverage Branding
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
<
36
Minimalist Repackaged Sodas
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
<
35
Color-Coded Packaging
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
<
34
Minimalist Milk Product Packaging
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
<
33
Modest Organic Merchandizing
Modest Organic Merchandizing
Soy Packaging Appeals to Those Who Value Health
<
32
Rad Retro Packaging
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
<
31
Minimalist Bonbon Bars
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
<
30
Palatable Lime Green Packaging
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
<
29
Unpretentious Paper Packaging
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
<
28
Drug-Inspired Soft Drinks
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
<
27
Illuminating Typography Books
Illuminating Typography Books
'Cultural Connectives' Links Arabic and Latin Languages
<
26
Eco Minimalist Shoeboxes
Eco Minimalist Shoeboxes
The Clever Little Bag from Puma is Captain Planet-Approved
<
25
Elegant Minimalist Packaging
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
<
24
Experimental Egg Cartons
Experimental Egg Cartons
Eva Valicsek Makes Conventional Containers 'Eggciting'
<
23
Minimalist Brewing Design
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
<
22
Minimalist Baking Branding
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
<
21
Heritage-Inspired Wine Labels
Heritage-Inspired Wine Labels
Manaresi Winery Packaging Channels the Family's Past
<
20
Vibrant Eco-Friendly Workbooks
Vibrant Eco-Friendly Workbooks
The Ecosystem Notebooks House 100% Recycled Paper
<
19
Repurposed Grease Packaging
Repurposed Grease Packaging
Further Products Attains Simplistic Branding from Aesthetic Movement
<
18
Pint-Sized Branding
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
<
17
Unbranded Cigarette Packaging
Unbranded Cigarette Packaging
The 'Rethink' Packaging from Build Follows Minimalist Aesthetics
<
16
Minimalist To-The-Point Branding
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
<
15
Modular Manicure Branding
Modular Manicure Branding
S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
<
14
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
13
Pretty Pink Packaging
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
<
12
Smiley Soda Logos
Smiley Soda Logos
Pepsi's Emotion-Based Branding
<
11
Symbolic Extract Branding
Symbolic Extract Branding
Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous
<
10
Dark Beer Branding
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
<
9
Delectable Brew Branding
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
<
8
Delicious Skincare Designs
Delicious Skincare Designs
The Ayelet Naturals Line is Scrumptiously Fresh and Organic
<
7
Simplistic Fruit Packaging
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
<
6
Minimalist Packaging
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
<
5
Understated Dessert Branding
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
<
4
Cute Simple Packaging
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
<
3
Minimalist Brand Makeovers
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
<
2
Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
<
1
Evolutionary Logo Diagrams
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time
<