Where many adults have come to appreciate minimalistic merchandizing, products like Lipton packaging by Cesar Evangelista have a busyness that appeals to the wide eyes of youthful consumers.
Lipton Ice Tea branding has never embraced a strict simplicity, but has rather held a middle-ground in terms of visual stimuli. Striving to appeal to thirsty people of all ages, the company has a standard brand identity that is a stark contrast to the color and detail of these kiddie cans.
Four different designs have been created by the illustrator so that each might tempt a different personality. The pixelated canister appeals to the gamer, while the others might attract the attention of skateboarders, rockers or girls who like pop music. Lipton packaging by Cesar Evangelista offers diverse labels to lead different taste buds to the same classic refreshment.