Designed by Michael Osborne and Anne Tsuei of Michael Osborne Design, the Denniston Apiary Honey branding and packaging concept is simple and clean, yet tempting and delicate. To promote the company's raw honey, the San Francisco-based graphic design firm developed a concept where the rich colors and honey's main ingredients were the main subjects of the brand's identity.
Illustrated by Anne Tsue, the containers' label projects the idea of a fresh homemade product. The colorful flowers and strong orange tonality of the jars help the honey stand out in the market. Additionally, a visible red strip highlights the unique qualities of the food and the year of production.
The Denniston Apiary Honey identity design is minimalist but will certainly stick in consumers' minds.