Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The CuldeSack El Poaig Olive Oil Looks Decievingly Simple

 - Apr 22, 2011
References: elpoaig & elpoaig
Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin Olive Oil. Unpretentious luxury packaging has been a leading trend ever since the recession hit, resulting in this protective minimalist package that essentially looks like piled-up cardboard. Its contents are a white, bisque-glazed porcelain recipient designed to preserve the oil’s many properties.

El Poaig is made from olives collected from a wide variety of 3,000 year-old trees in Valencia, Spain. The green-colored oil is described as being a fruity, soft, bitter and slightly spicy oil that contains aromatic notes of freshly cut grass, fruits, walnuts and almonds.

Who knew that what appears to be a solid pile of cardboard could contain all that?