Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin Olive Oil. Unpretentious luxury packaging has been a leading trend ever since the recession hit, resulting in this protective minimalist package that essentially looks like piled-up cardboard. Its contents are a white, bisque-glazed porcelain recipient designed to preserve the oil’s many properties.
El Poaig is made from olives collected from a wide variety of 3,000 year-old trees in Valencia, Spain. The green-colored oil is described as being a fruity, soft, bitter and slightly spicy oil that contains aromatic notes of freshly cut grass, fruits, walnuts and almonds.
Who knew that what appears to be a solid pile of cardboard could contain all that?
Key Themes Behind This Trend
- Unpretentious Luxury Packaging
- The trend for minimalistic luxury packaging can create opportunities for brands to showcase their high-end products in a subtle and understated manner.
- Preservation of Product Properties
- More brands are recognizing the importance of preserving the properties of their products, creating opportunities for innovators able to design packaging that prolongs the lifespan of their contents.
- Use of Porcelain Packaging
- The use of porcelain as packaging provides an innovative and alternative solution for brands looking to differentiate themselves from others with more common packaging materials.
Where This Applies
- Gourmet Food and Beverage
- The gourmet food and beverage industry can benefit from unpretentious and innovative packaging designs to add value to their high-end products.
- Luxury Goods
- The luxury industry can capitalize on the trend for understated packaging to create exclusivity and sophistication, attracting discerning consumers who value simplicity and minimalism.
- Packaging and Design
- Packaging and design as an industry can continue to innovate by exploring new materials that can be used to create unique and sustainable packaging solutions with a longer lifespan.
