If you're like me, you'll often go into grocery stores and impulsively buy products based on their packaging; and it's safe to say Adir Dairy would have a monopoly on my money allocated towards milk products. With its super-simplistic, yet totally alluring packaging, the Israeli milk company is sure to have consumers craving goat milk butter and clambering to get their hands on some of these products.
Adir Dairy's entire branding initiative was the work of Blend-it Design. Their use of rural photography for label graphics, along with their dedication to a minimalist aesthetic, makes Adir Dairy products only that much more enticing to the average consumer.
Implications - Consumers appreciate simplistic product packaging because it's easy to understand while evoking a calming pathos. Corporations may benefit from redesigning their product packages to be more concise, further enticing consumers into buying their wares.
Key Themes Behind This Trend
- Simplistic Packaging Design
- There is a growing trend among consumers towards simplistic product packaging design in order to evoke a calming pathos and make products easy to understand.
- Rural Photography for Label Graphics
- The use of rural photography for label graphics is becoming increasingly popular as companies look to create a connection between consumers and the source of their products.
- Minimalist Aesthetics
- Minimalist aesthetics are gaining in popularity as companies look to create a sleek and sophisticated look that appeals to consumers.
Where This Applies
- Food and Beverage
- The food and beverage industry has already seen a shift towards minimalistic branding in recent years, opening up opportunities for disruptive innovation in packaging design.
- Health and Wellness
- The health and wellness industry may benefit from adopting a more simplistic packaging design to appeal to consumers who are looking for products that are easy to understand and evoke a sense of calm.
- Cosmetics
- The cosmetics industry may benefit from incorporating rural photography into their packaging design to create a connection between consumers and the source of their cosmetics.
