There's a new way for consumers to engage with Blue Diamond's Almond Breeze thanks to interactive AR nut milk packaging. Tapping into the augmented reality experience requires no app since the experience is web-based and uses 8th Wall’s webAR library.
The augmented reality almond milk packaging shares an experience that can be accessed with a mobile device via a QR code. With Almond Breeze Almondmilk, Almondmilk Yogurt and Almondmilk Creamer products, customers can now immerse themselves in a tour of a miniature orchard that tells the story of Blue Diamond Growers, ingredients and packaging. The experience also includes a visual menu of recipes that are updated to reflect changing seasonal tastes.
The storytelling experience shares an engaging way for consumers to become familiar with the product's journey from orchard to shelf to kitchen.