The top June 2021 interactive ideas encompass everything from branded sleep spas to global museum events that inspire people to get a taste of art and culture, virtually.
To engage consumers, brands are creating dynamic games, virtual world and augmented reality packaging designs that tell stories and invite people to play a part in them. Blue Diamond's Almond Breeze cartons, for example, invite nut milk drinkers to go on a journey from farm to shelf.
Now that many parts of the world are easing out of lockdowns, in-person interactive experiences are opening up again. Standout examples include the Monopoly Lifesized location-based experience from Hasbro and the interactive cooking lab from Avocados From Mexico that lets kids play in a safe and professional setting, all the while learning about food.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
