UNIQLO's graphic T-shirt brand UT released a collection inspired by animals that champions connections with friends through clothing. The collection includes both real t-shirts and virtual styles for outfitting the in-game avatars within the world of Animal Crossing: New Horizons.
The fun t-shirt collection features characters like Tom Nook, K.K. Slider and Celeste, along with other in-game references like DAL Airlines branding. To introduce the launch of its t-shirt collection, the brand is also opened the door to UNIQLO Island so that people can enjoy time spent connecting with friends, remotely and safely, within the video game world.
From casual wear brands to luxury fashion labels, many are exploring interacting and engaging ways to reach Gen Z audiences through virtual worlds.