Bud Light is celebrating Memorial Day weekend this year with a new promotion that enables fans in the US who are 21 years and older to send in their receipts so that they can get a free beer, courtesy of the brand.
Fans can send in their receipts via the Bud Light Legends website, where the brand will be taking care of bills for a limited time throughout the summer. As a part of the promotion, Bud Light has also joined forces with bars and restaurants across the country to feature colorful QR codes on their tables, which similarly enable patrons to redeem a cold one on the brand.
With the interactive promotion, Bud Light celebrates the reopening of the many US bars and restaurants that had to shutter their doors to help curb the spread of COVID-19 over the course of the past year.
Image Credit: Bud Light
Key Themes Behind This Trend
- QR Code Free Beer Promotions
- QR codes on tables enable patrons to redeem a beer, offering opportunities for contactless marketing and data collection.
- Receipt Redemption Promotions
- Receipt redemption programs like Bud Light's offer data collection opportunities and insights into customer purchase behavior.
- Reopening Celebratory Promotions
- Promotions celebrating the reopening of businesses post-COVID offer opportunities to engage with customers and boost sales.
Where This Applies
- Alcohol
- The alcohol industry can use QR code and receipt redemption promotions to increase customer engagement and gather valuable data on consumers.
- Hospitality
- Hotels and restaurants can use reopening celebratory promotions to draw in customers and increase sales as the world begins to recover from the pandemic.
- Marketing
- Marketing agencies can offer innovative promotional campaigns using QR codes, receipt redemption, and other tactics to help businesses reach and engage with customers.
