Halo Top's 50% Less Sugar Daddy Program Rewards Fans Who Get Moving
Laura McQuarrie — May 19, 2021 — Lifestyle
References: HaloTopSugarDaddy & prnewswire
After spending an extended amount of time indoors, people are eager to get out, get moving and enjoy the summer, and Halo Top is acknowledging this with a new program called 50% Less Sugar Daddy. The program also speaks to consumers' desire for better-for-you desserts with reduced sugar and low calories.
To welcome its newly released Fruit Pops made with 50% less sugar than other leading fruit bars in the frozen aisle, Halo Top is giving people the chance to submit a receipt from a fitness splurge for their chance to get 50% cash back, up to $50. Some of the items that can qualify include weights and running shoes, and other ways to support wellness and balanced healthy living.
To welcome its newly released Fruit Pops made with 50% less sugar than other leading fruit bars in the frozen aisle, Halo Top is giving people the chance to submit a receipt from a fitness splurge for their chance to get 50% cash back, up to $50. Some of the items that can qualify include weights and running shoes, and other ways to support wellness and balanced healthy living.
Trend Themes
1. Cash-back Fitness Programs - The trend towards fitness programs that incentivize physical activity through financial rewards.
2. Healthy Desserts - The trend towards desserts that are reduced in sugar and calories, while still satisfying consumers' sweet tooth.
3. At-home Fitness - The trend towards at-home fitness equipment and programs in response to prolonged periods indoors and the continued desire for convenience and safety.
Industry Implications
1. Fitness Industry - The fitness industry can benefit from offering cash-back incentives for physical activity, while also partnering with food companies to promote healthy eating habits.
2. Food Industry - The food industry can capitalize on the trend towards healthy desserts by creating products that are low in sugar and calories, but still delicious.
3. Retail Industry - Retail companies can tap into the at-home fitness trend by offering equipment and programs that cater to consumers' needs for convenience and safety.
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