Fans of Halo Top's Fruit Pops will appreciate a new way to cool off with Fruit Sorbet Pints from the brand that are vegan certified and gluten-free "with at least 50% less sugar than the leading fruit sorbets in the frozen aisle and start at just 260 calories per pint." The Halo Top Fruit Sorbets are available in refreshing flavors like Raspberry, Mango and Strawberry, which echo some of the flavors that fans already love from the brand's Fruit Pops.
Pete Gargula, Halo Top Brand Manager, says "We heard from our fans that they craved more frozen fruit offerings, but they didn't want the high sugar content of the fruit sorbets on shelves today." These feel-good fruit sorbets are made with real fruit and fruit juice and they speak to plant-based lovers and fans of fruity desserts.
Key Themes Behind This Trend
- Reduced Sugar Desserts
- Innovative desserts that cater to consumers seeking desserts that are healthy and guilt-free with reduced sugar and calorie counts.
- Vegan Frozen Treats
- Increasing demand for plant-based vegan frozen desserts with lower sugar content and additional health benefits.
- Fruit-based Snacks and Treats
- Steady increase in the popularity of fruit-based snacks and treats for consumers seeking healthier alternatives to traditional sugar-laden snacks.
Where This Applies
- Frozen Desserts/snacks
- A disruption opportunity for businesses producing healthy, reduced-sugar frozen desserts and snacks.
- Health and Wellness Industry
- An opportunity for health and wellness companies to launch new products with reduced sugar and additional health benefits.
- Plant-based Industry
- An opportunity for businesses operating within the plant-based food industry to offer healthier, lower-sugar plant-based frozen treats.
