The Halo Top Frozen Yogurt Pops are a new line of frozen treats from the better-for-you dessert brand that are arriving just ahead of the warm weather months to provide consumers with a way to indulge their sweet tooth. The treats feature a blend of Icelandic-style Skyr yogurt with granola and fruit in the mix, which all combine for a total of 110-calories per pop with four-grams of protein. The treats come in two flavors including Strawberry and Triple Berry, which are both launching into the frozen aisle of many US retailers with a suggested price point of $5.49 per pack of four pops.
Brand Manager Pete Gargula spoke on the new Halo Top Frozen Yogurt Pops saying, "Our fans know and love our ice creams and other frozen dessert options, but we wanted to give them a go-to snack for any time of day that brings all the indulgence of Halo Top plus a burst of protein and flavour."
What's Driving This Trend
- Better-for-you Frozen Treats
- The success of the Halo Top Frozen Yogurt Pops shows that consumers are seeking indulgent frozen treats with better-for-you nutritional profiles.
- Granola-infused Snacks
- The use of granola in the Halo Top Frozen Yogurt Pops highlights a trend of incorporating granola into snacks as a source of texture and nutrition.
- Icelandic-style Yogurt
- The popularity of the Halo Top Frozen Yogurt Pops, which feature Icelandic-style Skyr yogurt, is indicative of a growing trend of consumers seeking out yogurt varieties with unique origins and nutritional benefits.
Who This Affects Most
- Frozen Desserts
- The success of the Halo Top Frozen Yogurt Pops demonstrates an innovation opportunity for other frozen dessert brands to develop better-for-you products that incorporate unique ingredients and flavors.
- Snack Foods
- The use of granola in the Halo Top Frozen Yogurt Pops presents an innovation opportunity for the snack food industry to explore incorporating granola into other products for added texture and nutrition.
- Yogurt
- The growing popularity of Icelandic-style Skyr yogurt presents an innovation opportunity for yogurt brands to offer unique and nutritionally beneficial varieties to consumers.
