On a mission to offer its consumers healthier sorbets and ice creams, Better Juice uses sugar-reducing technology to offer more nutritious options. The company has successfully adjusted its patented technology to process fruit concentrates and purees, which are the core ingredients of sorbets. It has created sorbets in various flavors such as apple, orange, and strawberry, with a 50%-70% reduction in sugar content and a 40% reduction in calories.
Better Juice has recently obtained self-affirmed GRAS status from the FDA, allowing it to sell its products in the US. Initially, the company will focus on commercializing its sorbet and ice cream solution in the US, with plans to expand to Europe and other regions in the future. To showcase its sugar-reduced sorbet, the food tech start-up will participate in the IFT EXPO, a global food science and innovation expo.
Image Credit: Better Juice
Why This Trend Is Growing
- Low-sugar Fruit Sorbets
- Fruit sorbets with significantly reduced sugar and calorie content cater to health-conscious consumers seeking natural and nutritious dessert options.
- Sugar-reducing Technology
- Innovative sugar-reduction techniques transform traditional high-sugar products into healthier alternatives, addressing rising health concerns related to sugar intake.
- Functional Food Tech
- The development of functional food technology opens new avenues for creating value-added products that enhance health benefits without compromising taste.
Industries Being Reshaped
- Health-conscious Food Products
- The rise of health-conscious food products with reduced sugar and calories aligns with increasing consumer demand for healthier dietary choices.
- Food Technology
- Advanced food technology that enables significant sugar reduction can revolutionize the industry by making indulgent snacks and desserts more accessible for health-focused customers.
- Clean Label Products
- The clean label product trend emphasizes transparency and minimal processing, echoing the growing consumer interest in foods with simple, recognizable ingredients.
