Hasbro Created a New Experience in London Called Monopoly Lifesized
Laura McQuarrie — May 15, 2021 — Marketing
References: campaignlive
Monopoly Lifesized is a new location-based experience from the creator of Monopoly and it promises to immerse people in the beloved board game. Set to open this summer in London, the entertaining experience is being created by Hasbro in collaboration with Selladoor Worldwide and Gamepath. Since the concept has been delayed due to the pandemic, new protocols are being put in place to ensure safe experiences for guests.
Players can choose to play on a Classic, Vault, City or Junior Monopoly board and they will move around the board and complete escape room-inspired challenges in order to buy property. Monopoly Lifesized leans into the ever-growing popularity of live and location-based experiences and it has the potential to create a model that can be introduced anywhere in the world.
Players can choose to play on a Classic, Vault, City or Junior Monopoly board and they will move around the board and complete escape room-inspired challenges in order to buy property. Monopoly Lifesized leans into the ever-growing popularity of live and location-based experiences and it has the potential to create a model that can be introduced anywhere in the world.
Trend Themes
1. Location-based Gaming - Monopoly Lifesized is a prime example of how traditional board games can be transformed into immersive location-based gaming experiences.
2. Escape Room-inspired Challenges - The addition of escape room-inspired challenges to board games is a trend that can be applied to various games and industries.
3. Adaptation to Virtual Platforms - As the pandemic has forced many businesses to move activities online, there is a growing trend toward adapting location-based games and experiences to virtual platforms.
Industry Implications
1. Entertainment Industry - The creation of location-based board game experiences offers new and creative opportunities for the entertainment industry.
2. Tourism Industry - Tourism industries can benefit from the creation of location-based experiences such as Monopoly Lifesized to attract visitors and offer unique experiences.
3. Event Planning Industry - By incorporating elements of location-based gaming and escape rooms, event planners can create unique and engaging experiences for clients.
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