PANGAIA's Digital Passports Connect Customers to Product Journeys
Laura McQuarrie — May 12, 2021 — Eco
References: thepangaia & prnewswire
PANGAIA is connecting consumers to transparency, traceability and circularity with its Digital Passports, which use QR codes and a cloud-hosted digital twin. With this resource, customers who want to learn more about the garments they purchase from the brand may consult the Digital Passport to understand the unique journey of the product.
The Digital Passports are printed directly onto product care labels and they unlock an interactive experience once scanned by a mobile device. Some of the information that can be accessed by customers include
provenance information and mapping of the dyeing, production and distribution facilities, as well as details on transportation and aftercare.
PANGAIA's Digital Passports are making their debut on the upcoming Horizon t-shirt collection. For the rest of the year, the brand will be introducing more Digital Passports for new and existing items.
The Digital Passports are printed directly onto product care labels and they unlock an interactive experience once scanned by a mobile device. Some of the information that can be accessed by customers include
provenance information and mapping of the dyeing, production and distribution facilities, as well as details on transportation and aftercare.
PANGAIA's Digital Passports are making their debut on the upcoming Horizon t-shirt collection. For the rest of the year, the brand will be introducing more Digital Passports for new and existing items.
Trend Themes
1. Digital Product Passports - The trend of creating Digital Product Passports is on the rise, allowing customers to access information regarding a product's journey and encouraging transparency.
2. QR Codes for Traceability - QR codes are emerging as a popular method for providing consumers with traceability information, creating opportunities for companies to implement this technology and improve transparency.
3. Interactive Product Experiences - Consumers are increasingly seeking interactive experiences with products through technology, presenting possibilities for companies to incorporate innovative digital solutions into their products.
Industry Implications
1. Fashion Industry - The fashion industry is one industry that has begun to embrace the trend of creating Digital Product Passports, providing transparency and traceability for customers throughout the production process.
2. Food Industry - The food industry can benefit from creating QR codes for products, allowing customers to track the origin and journey of their food from farm to plate, promoting transparency in the industry.
3. Consumer Electronics Industry - The consumer electronics industry can incorporate interactive product experiences into their merchandise, creating opportunities for customers to engage with products in new and exciting ways.
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