Sun Bum Launches its 'We Are Not Bananas' Campaign
Elena Rahman — May 12, 2021 — Marketing
References: sunbum & beautypackaging
Suncare brand, Sun Bum, is dressing statues like bananas for its 'We Are Not Bananas' campaign. As of May 1st, statues will sport the funny customs across all 50 states of the U.S. to spread awareness about skin cancer. The brand plans to continue its #BananaSuitChallenge, which began in 2019, with the company's TikTok content.
The skin cancer campaign aims to promote sun safety, as skin cancer is one of the most common and preventable cancers worldwide. The decision to use banana suits is not only due to the brand's mascot Sunny the Ape, but also to showcase how bananas are protected from head to toe, just like we should be. Each participating statue was carefully chosen in collaboration with government agencies and Hollywood costume designer Erik Dixon.
Image Credit: Sun Bum
The skin cancer campaign aims to promote sun safety, as skin cancer is one of the most common and preventable cancers worldwide. The decision to use banana suits is not only due to the brand's mascot Sunny the Ape, but also to showcase how bananas are protected from head to toe, just like we should be. Each participating statue was carefully chosen in collaboration with government agencies and Hollywood costume designer Erik Dixon.
Image Credit: Sun Bum
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