Media giant NBCUniversal is launching an innovative new interactive ad format called 'Choose Your Destiny' that will allow viewers to vote on how advertising narrative arcs develop. This format allows NBCUniversal to directly engage with its viewers and render some control to them over the kind of content they want to see. The Choose Your Destiny ad campaign will make use of the media company's extensive talent pool to draw viewers into the project.
NBCUniversal is pioneering an inventive approach that cleverly capitalizes on the recent increase in viewer participation. Unlike traditional ads, the Choose Your Destiny format will encourage social connection between the brand and viewers in an organic way, leaving them feeling empowered and engaged.
Image Credit: NBCUniversal