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Vote-Based Interactive Ad Campaigns

NBCUniversal is Launching its 'Choose Your Destiny' Ad Format

— May 20, 2021 — Marketing
Media giant NBCUniversal is launching an innovative new interactive ad format called 'Choose Your Destiny' that will allow viewers to vote on how advertising narrative arcs develop. This format allows NBCUniversal to directly engage with its viewers and render some control to them over the kind of content they want to see. The Choose Your Destiny ad campaign will make use of the media company's extensive talent pool to draw viewers into the project.

NBCUniversal is pioneering an inventive approach that cleverly capitalizes on the recent increase in viewer participation. Unlike traditional ads, the Choose Your Destiny format will encourage social connection between the brand and viewers in an organic way, leaving them feeling empowered and engaged.

Image Credit: NBCUniversal
Trend Themes
1. Interactive Ad Campaigns - The trend of interactive advertising campaigns that allow viewers to participate in narrative arcs is disrupting traditional advertising and increasing viewer engagement.
2. Viewer Participation - The trend of increasing viewer participation in media, particularly through voting, is disrupting the traditional model of passive consumption.
3. Social Media Connection - The trend of encouraging social media connection between brands and viewers through interactive ad campaigns is disrupting traditional advertising methods and fostering deeper engagement.
Industry Implications
1. Media and Entertainment - The media and entertainment industry has the opportunity to leverage interactive ad campaigns to increase viewer engagement and build more meaningful connections with audiences.
2. Advertising and Marketing - The advertising and marketing industry has the opportunity to embrace interactive ad campaigns that incorporate viewer participation to enhance brand engagement and foster brand loyalty.
3. Technology and Innovation - The technology and innovation industry has the opportunity to develop new tools and platforms for interactive ad campaigns that empower viewers and encourage deeper engagement between brands and audiences.
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