Antrepo Design Industry Designs Minimalist Labels

 - Dec 30, 2010
References: a2591 &
Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs.

Their latest project includes decompositions of famous everyday product packaging. This includes Nesquik, Red Bull, Durex, Mr. Clean and Nutella. For each product, they worked with the existing packaging and created two alternative versions; the first is a simplified version of the original and another that is very minimalist.

I find this exercise very interesting as it brought my attention to amount of excessive design work put into brand and product packaging. I prefer the simplified version because of efficient use of colour and contrast values. Maybe it is true that "almost Every product needs some review for minimal feeling."