Coffee culture is indeed something that will never fall too far from the mainstream, but as alternative lifestyles and a strong focus on health rises we're seeing tea brands expand in new and innovative directions. Tea is praised by consumers around the world for it's calming effects as well as it's ability to offer a boost between tasks or meals. As such, we're seeing the rise of the niche tea brand in a big way as the specialty tea market expands and transitions from fad to mainstay in the West and beyond.
The health product market is expanding at a rapid rate and the hot steeped beverage is tied closely to this movement. Supported by holistic practices like yoga and a shift towards clean consumption, these tea brands are varied and complex as the very product they supply.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
