This new design for clipper tea exudes an extremely industrial feel. Designed by Emil S of Finland, the work was done for a school project, and he was looking to reinvent the branded image of the product.
According to Emil, he "chose Clipper tea, because of it’s organic nature, and redesigned their packaging to be a gift product, while still maintaining the brands humble image." The humble look is certainly maintained through the simplistic wood that's used, but considering most tea comes in either paper, plastic or metal containers, the material helps to set this item apart. For the font and details on the top, Emil also kept things simple, going for a black, white and green design that exudes the tea's organic elements.