Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Dianelle Kroll Designs Packaging Drawing from Chinese and Polish Culture

 - May 20, 2012
References: hellodaniellekroll & thedieline
The Polish tea manufacturer Zodiac Tea recruited the talents of designer Danielle Kroll to craft fresh new packaging for the established brand. Taking the tea’s namesake and place of origin into consideration, Kroll drew on Chinese tradition and Polish aesthetics to create this unique packaging design.

Danielle Kroll seamlessly melds the aesthetic and cultural traditions of China and Poland in this clever and unexpected packaging design. Each variety of tea is identified by a different animal from the Chinese Zodiac. The animals are rendered in a style reminiscent of traditional Polish paper cuts as a nod to the tea’s country of origin. The brightly colored tea bags are also housed inside an intricately decorated round box that mimics a Chinese Zodiac Wheel.

Complete with a punchy palette and a whole lot of personality, the Zodiac Tea packaging offers an intriguing cultural mashup.