The common approach to communicating the idea of eco-friendly products is to maintain simplicity. The team behind Johan & Nyström Tea packaging was content enough to go back to the basics with its strategy; however, they strove for brand identity that would not be as boring as you sometimes find.
A very playful angle was taken, with the adoption of lettered toy blocks as the inspiration for the cubic tea tins. The characters T, E, and A have been printed onto the sides of the loose leaf containers so that they can be lightheartedly arranged to spell out their contents collectively. In addition to text, Garbergs Project applied iconic images to the silvery faces of Johan & Nyström Tea packaging. Pine trees, peace signs, umbrellas and flowers make them all the more delightful for display and reuse.
What's Driving This Trend
- Eco-friendly Packaging
- Opportunity to disrupt the packaging industry by creating innovative, sustainable packaging solutions that communicate the idea of eco-friendliness in a playful and engaging way.
- Brand Identity Innovation
- Opportunity to disrupt brand identity strategies by adopting unconventional inspirations, such as lettered toy blocks, to create unique and memorable brand identities.
- Iconic Image Integration
- Opportunity to disrupt packaging design by incorporating iconic images onto packaging surfaces, adding visual appeal and making the products more attractive for display and reuse.
Who This Affects Most
- Packaging Industry
- Opportunity for disruptive innovation in the packaging industry through the development of eco-friendly packaging solutions that combine aesthetics with sustainability.
- Branding and Marketing Industry
- Opportunity for disruptive innovation in brand identity strategies by exploring unconventional sources of inspiration and creating unique and memorable brand experiences.
- Product Design Industry
- Opportunity for disruptive innovation in packaging design by integrating iconic images onto product surfaces, enhancing visual appeal and providing added value for consumers.
