Great amounts of detail in brand identity design has gone in and out of fashion, but consumers might be more consistently drawn to a minimalist look of their products. Naked Foods packaging is a concept by Horea Grindean of the UK, exploring the means to reduce text and image to enhance visual coherence.
This series of goods includes loose leaf teas, ground instant coffee, fruit juices and yogurt. For every item, the designer has chosen a small representational symbol that's actually quite well developed graphically. A little flower, a single coffee bean and a lone orange wedge are examples, complete with lovely color and realistic shading. Few words label Naked Foods packaging, but the consumer is concisely informed of the most important facts about the particular product.
What's Driving This Trend
- Minimalist Branding
- Opportunity for businesses to simplify their brand identity design and attract consumers with a minimalist look.
- Visual Coherence
- A trend towards reducing text and image to enhance visual coherence in packaging design.
- Representational Symbols
- Exploration of using small representational symbols to convey product information effectively.
Who This Affects Most
- Beverage Packaging
- Opportunities for beverage companies to strip down their packaging design and utilize minimalist branding techniques.
- Food and Beverage
- Innovative packaging ideas for food and beverage products to communicate essential information using visual coherence and representational symbols.
- Graphic Design
- Potential for graphic designers to explore minimalistic approaches in brand identity design and packaging concepts.
