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Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor

 - Feb 13, 2013
References: & thedieline
Consumers are accustomed to seeing tea tins that have distinctively serene designs, often in an effort to communicate a sense of relaxation. While many people continue to sip herbal infusions as a way to wind down, Leticia Sáenz Tea packaging seems to have been intended for a livelier group.

LeoLab's flamboyant concept has involved treating the rectangular metal canisters to some very bold text. First, a background of black was chosen for the label of the boxes, which was then accented with extra large type, applied at a tilt and charged with a bright color to denote the nature of the loose leaf variety inside.

Black tea, green tea, white tea, oolong and herbal have are coded by the vivid hues. Leticia Sáenz Tea packaging provides the drinker with more information in smaller and more tidy lettering on the rear.