Taste and scent are impossible to communicate directly through a product's wrapper, so Twinings Pyramids Tea packaging demonstrates one visual method by which to represent these qualities. Working to step up its branding game in the face of premium competition, the company has launched a fresh and exciting new image.
Die-cut windows in the shapes of teacups let the consumer actually see the loose leaf infusions. These are contained within pointed cartons that have been elegantly dressed with lovely patterns and hues. Australia's Believe Branding used bright colors and elaborate illustrations to express the depth and complexity of the special flavors. Each piece of Twinings Pyramids Tea packaging features a flourishing design of leaves and flowers that corresponds to the ingredients within.