Aside from floral designs and the like, there isn't really a typical format for decorating something like Wilder Tea packaging. Cartons and canisters of infusions are interesting studies because the creative types behind them are often encouraged to exercise greater artistry and imagination.
In this case, Emily Gwynne was working to update the image of the Whittard brand of instant tea. The talented illustrator decided to foster consistency with the choice of featuring an adorable avian icon on every label. The different varieties of beverages have been given their own particular species, drawn up in lightly textured blocks of color for simplified but sophisticated portrayals. The tea tins of Wilder Tea packaging are otherwise left quite minimalist, white and bright, so to make the charming pictures pop.
Key Themes Behind This Trend
- Artistic Packaging
- The trend of artistic packaging allows for greater creativity and imagination in product design, creating a unique and eye-catching appeal for consumers.
- Consistent Branding
- The trend of consistent branding, featuring a recognizable icon across product variants, fosters brand recognition and loyalty among consumers.
- Minimalist Design
- The trend of minimalist design in packaging emphasizes simplicity and elegance, allowing key elements to stand out and make an impact.
Where This Applies
- Beverage
- The beverage industry can capitalize on artistic packaging trends by incorporating visually striking designs that enhance the overall product experience.
- Illustration
- The illustration industry has the opportunity to collaborate with brands to create unique and captivating designs for packaging, providing a unique selling point for products.
- Retail
- The retail industry can benefit from the trend of consistent branding by leveraging recognizable icons and designs to attract customers and differentiate themselves from competitors.
