Loren Kulesus, an industrial designer with an impressive resume and intriguing portfolio of work shows off a concept for a Tylenol soft drink that would relieve pain and provide energy.
The design is simple, slightly retro and is a functional package, which stands on end or lay flat. It's surely entertaining, especially when paired with the dry humor contained within Loren’s Coroflot portfolio. The design resembles a giant battery, which makes it a recognized and friendly shape to the consumer.
It is similar to Battery Energy Drink, but with a modern and minimalist flair.