The TVN Channel campaign by ad agency Lowe Porta is peculiar, but powerful. Proving the impact behind a strong brand name, Lowe Porta communicates the TVN Channel's message in a simple way.
Following the feature of shorter commercial breaks, the TVN Channel campaign features a series of recognizable logos cut down for your convenience. Ikea, Heineken and Coca-Cola all get the minimalist treatment, making for a campaign that is cute, clever and effective.
Implications - Fast advertisement that gets straight to the point is a modern concept that is garnering much critical and worldwide attention. Since the attention span of consumers is decreasing at a rapid rate, it is critical that businesses address this issue by making their products available in a convenient manner.