Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The TVN Channel Campaign Puts Famous Logos on the Short List

 - Dec 9, 2010   Updated: Aug 15 2011
References: lowe & ibelieveinadv
The TVN Channel campaign by ad agency Lowe Porta is peculiar, but powerful. Proving the impact behind a strong brand name, Lowe Porta communicates the TVN Channel's message in a simple way.

Following the feature of shorter commercial breaks, the TVN Channel campaign features a series of recognizable logos cut down for your convenience. Ikea, Heineken and Coca-Cola all get the minimalist treatment, making for a campaign that is cute, clever and effective.

Implications - Fast advertisement that gets straight to the point is a modern concept that is garnering much critical and worldwide attention. Since the attention span of consumers is decreasing at a rapid rate, it is critical that businesses address this issue by making their products available in a convenient manner.