The packaging for Fruita Blanch is simple and stunning, showcasing the fruit products that are contained within. Fruita Blanch produces jams, preserved products and organic juices out of the fruits that they have grown. The business has been passed down from generation to generation and has a long tradition that is manifested through the products.
Atipus, a design firm from Spain, were given the opportunity to redesign the brand identity and packaging of Fruita Blanch. What they came up with was ultra-minimalist label designs that allow for the fruit products themselves to be the artwork of the packaging. The see-through bottles allow consumers to see the rich-colored Fruita Blanch products in their full glory. The reduced labeling fits with the companies organic and chemical-free ideology.