What a powerful campaign!
With a slogan of â€œGet Unhookedâ€, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips.
The ads say â€œThe average smoker needs over five thousand cigarrettes a year. Get unhookedâ€ and provide contact information for professional help to quit smoking.
I think it's a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem.
Watch a video advert for NHS go smoke free: