Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Cigarette Eating Machines

Quitters Unite Guerilla Marketing Campaign in Vancouver

— November 5, 2011 — Marketing
Quitters Unite Guerilla Marketing Campaign in Vancouver
Quitters Unite recently did a creative publicity stunt in Vancouver, Canada. To create hype for their tobacco awareness campaign, they placed a giant graffitied box—the Smoke Eater—in different parts of the city, with a deep voice encouraging passersby to throw in their (un-used) cigarettes. When they did throw in their cigarettes—into the area change would usually go in vending machine—the Smoke Eater would light up, and spit out a prize.
To make it even more fun, the prize changed every time. As the video shows, the Smoke Eater spat out quite a random assortment of rewards, from bouncy balls to badminton rackets… addictive, and way cooler than a cigarette.

“Restaurant workers were rushing away from their tables, only to find that the Smoke Eater was barking out demands for cigarettes,” the Quitters Unite blog says. “Suddenly the one or two individuals at each business who actually did smoke became the centre of attention as everyone else helped them to get rid of their cigarettes in exchange for prizes like badminton sets, snacks, bouncy balls and flowers.”

Quitters Unite is a quit smoking support service and tobacco awareness campaign for young adults managed by the Heart and Stroke Foundation. They are using this video to help promote their Smoke Free Lifestyle contest, which asks people what they would do with an extra $300—the average amount a pack-a-day smoker spends on cigarettes a month. The best answer will win an iPad 2 and, you guessed it, $300.